AJ
CMO · Marketing · Socials · Content · GTM
[ WHO ]
My deep passion is working with leading frontier technology, blockchain, crypto and AI companies to define narratives, cut through mindshare and grow communities.
Full stack marketer. I run marketing end to end for protocols, labs and founders. Positioning, strategy, socials, content, campaigns, creative direction, launch. The work of getting a message out of a building and into the world.
Social and content. I have written for over 60+ founders, research labs, L1s and L2s, consumer, DeFi, tokenization and other companies working in the onchain ecosystem. Long form, short form, launch copy, creatives. If you have spent any real time on CT, you have probably read much of my content.
Over the 7+ years in this space, I’ve led marketing teams at leading agencies like Hype, FortyIQ and ForceField by Kenetic Capital.
Based in London/Dubai.
[ THESIS ]
A technology is understood last by the people who built it. They know what it does. Everyone else is working from a rumour, and the rumour is what gets funded, adopted, and eventually believed by the builders themselves.
The distance between what a thing can actually do and what people believe it can do is where all the value sits.
I write the rumour.
[ RECORD ]
Specific case studies and portfolio of work done available on request.
[ CONTACT ]
- https://www.linkedin.com/in/ajadoon/
- TG
- @infojado
- aj@jadoongroup.com